Marketing the History of the Mundane

Conference Paper

Marketing the History of the Mundane

Andrée Crépeau

Abstract

For more than a decade Louisbourg has worked to expand the audience for it's Archaeological Collection of 5.5 million artefacts. It is an accessible collection situated in a scenic tourist town-population one thousand people. It is a large and rich collection with limited on-site exhibit space. While we have expanded traditional uses such as exhibition loans to outside museums, the most productive initiative has been in non-traditional venues in particular with the arts community.