Time Travelling-How to Develop a Self-Sustaining Public Lecture Series in Archaeology
Type de publication:Conference Paper
Résumé (en anglais):
When a public lecture series in archaeology staged in conjunction with the 1994 Canadian Archaeological Association meetings in Edmonton attracted nearly 2,000 admissions, the Provincial Museum of Alberta decided to make the series an annual offering. Now in its 11th season, Time Travellers has attracted more than 12,000 admissions from a loyal audience. The series regularly covers its own promotional, travel, and facility expenses. Key factors in the success of Time Travellers have been: (1) judicious selection of speakers, mixing current, high profile international topics with presentations from local researchers; (2) a marketing strategy featuring a carefully maintained mailing list, an attractive promotional flyer, web presence, and media partners; (3) careful attention to price points for individual and series tickets; and, (4) professional quality audio-visual and facility management. Edmonton audiences were among the first to see early results of research into the South Tyrol Ice Man and the Xinjiang Mummies, the astonishing art from Chauvet Cave. Lectures in the same series promote the work of local researchers, and foster respect for the importance of archaeological sites in the audience's own jurisdiction.